Our Strategy
Advancing health equity through better access to heart care, mental wellbeing, and community prevention, driven by early action, strong partnerships, and lasting community impact.
Opportunities
UK Workforce in Year 2025
|
21,975
working age adult (age 20–64) die from heart disease...
|
5,570
suicides were registered in England and Wales...
|
~46%
women experiencing menopause symptoms took time off work...
|
|
480
people die daily of heart disease...
|
19 - 20
people die daily of mental health conditions...
|
~90% of workforce death are from employees between 35 - 60 years...
|
Source: ONS, House of Commons
Loss of prime working-age employees is resulting in leadership gaps and significant productivity loss.
Our Vision
A future where access to quality healthcare is not a privilege, but a promise, and where every individual has the opportunity to live a healthier, fuller life.
Strategic Outcomes
Reduce the death rate from heart disease through outreach, advisory and signposting
Support underserved communities with access to heart and mental health services
Improve early detection of heart and mental health issues, to reduce NHS burden
Improve vaccine confidence and access — specifically for underserved communities
Strategic Enablers
Perform to Transform
Seamless customer and partner experience across all channels
Innovate
Use technology and AI to offer new solutions, to improve health confidence
Partner
Strategic partnership across public and private sector, to accelerate our delivery impact
Advance
Unlock the impact of our assets, to improve health outcomes of our communities
Delivering Our Strategy For The Community
Identify
Community engagement through outreach and referrals to perform health checks
Educate
Health education and advisory sessions to improve digital inclusion and accessibility
Navigate
Health referrals and signposting to improve health inequality
Vaccinate
Community vaccination days and brief health interventions, to reduce NHS winter pressure
Follow-up
Health booking help, reminders and self-care sign posting
Join Us in Our Mission
Help us achieve our strategic goals and create lasting health impact across UK communities.